Founder

Ofer Sabadosh has built a distinguished career as a financial leader, with over two decades of expertise in the finance, hospitality, and eCommerce sectors. 

Currently serving as the Controller for Sol Food Restaurant. Ofer previously he held the position of Chief Financial Officer and Board Member at BettyMills.com. BettyMills.com is a prominent national B2B/B2C eCommerce company, focusing on the Cleaning, Sanitary, Health, and Wellness categories.. Ofer earned a Bachelor of Science (BSc) in Business and Accounting from San Jose State University.

Founder

Eric is a financial service professional with extensive product expertise and trading experience. He’s currently Head of Trading for Charles Schwab’s Securities Lending business.

Prior to Schwab, Eric has 20 years of experience from trading on the Pacific Stock Exchange floor and as Trust Officers for Corporate Retirement plans.

Eric is a founding member of the Risk Management Association’s Financial Technology & Automation Committee, a member of FIX trading community securities lending group and a NollSoll Oakland Little League board member and intermediate division coordinator. 

Eric has a BA from the Haas School of Business, UC Berkeley.

Founder

Joe is a Chief Marketing Officer and former Chief Executive Officer. He is a career-long Bay Area executive who has worked  for world-class brands like Levi’s, Kia/Hyundai, Clorox, Sega, Verizon and Intel. 

He has deep sports marketing experience having worked for the Oakland A’s, Oakland Raiders, Nike Skate, EA Sports, and Dockers Golf. 

Joe has launched successful start-ups and  helped to create and lead incredibly effective marketing campaigns that have driven sales and long-term brand health.